.
.
We’re here to help you reclaim your intrinsic wellbeing by unlocking the secrets of Science & Nature.
We Believe...
Nature holds the key to restoring balance in our lives. We, with Science, hold the key to restoring balance in nature.
That’s why we have a simple mantra for everything we make:
Clean. Conscious. Carefully Crafted.
What we mean by
“Clean”
For us, “Clean” isn’t a buzzword. It’s the science you can TRUST. Every ingredient is chosen with care, every process backed by research, and every product tested for purity and safety.
• Scientifically Validated: Each formulation is developed with
evidence-based research and modern nutritional science.
• Safe & Transparent: We use natural or naturally-derived ingredients, free from toxic or questionable chemicals.
• Tested for Trust: Every batch is lab-tested for heavy metals, pesticides, and microbial safety, so you know exactly what you’re consuming.
What we mean by
“Conscious”
For us, “Conscious” means living in harmony with nature. Every choice we
make — from the ingredients we source to the packaging we use — reflects our
deep respect for the planet that sustains us.
Rooted in NatureOur ingredients are plant-based, naturally derived, and ethically sourced from farms that practice sustainable agriculture.
We remove 10X the amount of plastic we use from the environment. We make sure it’s recycled and given a new life, reducing global demand for virgin plastic.
We ethically source our ingredients from farms that use natural methods. We promote livelihood of the communities that work the land, exalting the value of sustainable agriculture.
We’re not perfect. But we’re striving to do better each and every day.
What we mean by
“Carefully Crafted”
Expertise is where everything comes together. Every Life & Pursuits product is the result of deep research, rigorous testing, and an obsessive attention to detail. We blend time-honored wisdom with cutting-edge science to ensure every formulation truly performs.
Our products are formulated by Ayurvedic Gurus and Cosmetic Chemists.
We focus on nourishing ingredients from nature: roots, leaves, barks, fruits, and seeds.
We use potent botanical actives derived using cutting-edge extraction methods like supercritical CO2 and plant stem-cells.
Carefully crafted means more than tradition or technology alone — it’s the expertise of bringing both together to create wellness that works.
Mudit Consul
Aditi Consul
Founders
From Our Founders
“Life & Pursuits was born from my search for deeper purpose and meaning in life. After studying at IIM Indore and later at Harvard Business School, I built a successful career with leading multinational companies. Yet, despite professional accomplishments, I realized that success alone did not fulfill my true calling.
This inner journey led me to immerse myself in philosophy, spiritual wisdom, and modern research on happiness, human behavior, psychology, and wellbeing. What I discovered was profound: an increasing body of scientific evidence beautifully resonates with ancient spiritual teachings, offering timeless insights into how we can live healthier, more harmonious lives.
Growing up in India, I was surrounded by Nature and Ayurveda — the original ‘Science of Life.’ As I explored further, I found modern science affirming what Ayurveda had always known: nature is abundant with powerful ingredients to nurture wellbeing.
With this realization, I left my corporate path to create Life & Pursuits — a purpose-driven health and wellness brand. Our mission is simple yet ambitious: to blend the wisdom of nature with the rigor of science, and in doing so, contribute to the health, happiness, and harmony of people and the planet.” – Mudit Consul
“A life close to nature has always been my greatest inspiration. From an early age, I believed that the way we live, eat, and care for ourselves should be as natural and harmonious as possible.
When Mudit and I began shaping Life & Pursuits, I brought with me a deep commitment to living consciously — choosing clean, plant-based, and sustainable ways of nurturing health and beauty.
My passion lies in ensuring that every product reflects not just science and efficacy, but also purity and integrity. For me, wellness is not a trend; it’s a way of life that connects us back to nature.
At Life & Pursuits, I continue to champion this philosophy, so that our community can experience products that are safe, natural, and crafted with care — a lifestyle of wellness that is both modern and timeless.” – Aditi Consul
