Effective since: Aug 26, 2016

Life & Pursuits is committed to protecting and safeguarding the privacy of the members and visitors to our website. This policy describes how we collect and use personal information collected on this site. Please note that this policy governs only information that is gathered online by this website and does not extend to information collected through any other online/offline manner. This Privacy Policy applies to current and former visitors to our website and to our online customers. By visiting and/or using our website, you consent to this Privacy Policy.


Information we collect

  • Contact information such as name, email, mobile number, phone number, address.
  • Payment and billing information such as billing address and payment method. We NEVER collect your credit card/debit card or banking information. This information will be obtained and processed by our online payment gateway partner and will not be stored by Life & Pursuits.
  • Information you post in a public space on our website.
  • Preferences Information such as product wish lists, order history and marketing preferences.
  • Personal information such as your date of birth, family information and any other detail provided by you during registration on our website.
  • Other information. If you visit our website, we may collect information about your IP address, the browser you're using, the type of device you are using and/or the operating system your device is running. We might look at what site you came from, duration of time spent on our website, pages accessed or what site you visit when you leave us.


We may collect information

  • Directly from you when you register/sign up on our website or buy products. We also collect information if you post a comment/review on our websites or submit information such as pin code while using the website.
  • Passively, using tracking technologies like Google Analytics, Google Webmaster, browser cookies and web beacons/tracking links for collecting information about your usage of our website.
  • From third parties such as information like name and email id provided by third party social media sites to us, when you use an integrated social media feature on our websites.


Use of your personal information

We use the information we collect:

  • To communicate with you for order fulfilment, purchase confirmation, respond to your queries or service requests or administering your account.
  • To provide customized product and services. We might use your information to customize your experience with us. This could include displaying content based upon your preferences.
  • To make our products and services better. By collecting site trends and customer interests we may use your information to make our website and products better. We may combine information we get from you with information about you we get from third parties.
  • For marketing purposes. We might send you information about special promotions or offers, new features or products, products or services you may be interested in, newsletter, surveys, etc.
  • To send you transactional communications. We might send you emails or SMS about your account activity or any purchase made by you.

We use information as otherwise permitted by law.


Information sharing

  • Affiliates/Partners:We may share your personal information with our affiliates for promotional or marketing purposes to be used in accordance of this privacy policy.
  • Third party service providers: We may share information with third parties who help us with our business activities such as logistic partners, payment processors or transactional message processors etc. Such third parties may use this information on our behalf only to perform their functions.
  • Compliance with law: We may share information if it is necessary to do so to comply with any applicable law, regulation, legal process or any government agency request.
  • To any other third party: We may share information with a third party to be used by them and in accordance with their own policies with your prior consent to do so.
  • Business Transfers: We may share information with any successor to all or part of our business.

Email Opt-Out
You may opt out of receiving our newsletter or/and marketing emails by following the instructions to do so, included in these emails or by updating your preferences in ‘my account’ section on our website.


Third party sites
Our website may contain links to third party websites. On clicking on these links to third party websites, you may be redirected to websites we do not control. This policy does not apply to the privacy practices of those websites. We encourage you to read the privacy policy of other websites carefully. We are not responsible for these third party sites.



If you have any questions about this Policy or other privacy concerns, you can email us at info@lifeandpursuits.com.


Updates to this policy

We may update our privacy practices from time to time. If we make any changes in our policy, we will post the revised version on this page. Please check the policy effective date at the top.



Your visit to the website and any dispute over privacy is subject to this policy and the website's terms of use. In addition to the foregoing, any disputes arising under this policy shall be governed by the laws of India.