Our Mantra
Science + Nature + Us =
Holistic Wellness
Everything we create is Clean (Science), Conscious (Nature) and Carefully Crafted (Our Expertise).
Science & Research
Nature
Holistic Wellness
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Discover Our
Ayurveda
Roots
We trace our heritage back more than 5,000 years to the dawn of Indian Ayurveda, the “Science of Life.” This timeless tradition taps into the therapeutic benefits of plants to heal, nourish, and balance.
All our products are carefully formulated by Ayurvedic Physicians with the support of Cosmetic Chemists, ensuring the purest, most potent blends.
New!
Saffron Face Oil
Prized for centuries, saffron (crocus sativa) is the star ingredient of this nourishing golden elixir.
A Positive Impact,
Together
At Life & Pursuits, we’re committed to helping restore balance in nature.
We believe that your choices as a consumer (and our choices as a brand) can be a force for good.
Here’s what we’re working on right now.
A portion of our profits is dedicated to planting saplings and nurturing them so they survive and thrive.
Until we're 100% plastic-free, we'll work to remove plastic waste from the environment and ensure it's properly recycled.
Find Balance
